As a brand that empowers families to live happy and healthy lives both now and in the future, one of our core principles is a commitment to environmental sustainability.

Since bbhugme was founded in 2013, we have worked to ensure that our products are made with quality, safe, and sustainable materials, while also focusing on waste reduction.

Nobody is perfect, and neither are we. But we are proud to say that we are working consistently to reduce our environmental footprint and while providing our customer with quality products built to last.          

Our key focus areas:

• Materials
• Certificates
• Longevity
• Reduce & Reuse  

1. Materials 

We know that you care about the materials, safety, and philosophy behind the bbhugme brand, and we want you to have complete confidence in our products. We only use premium quality materials and ensure that they meet the highest standards. Visit our Product Materials and Care page to learn more about the materials we use.

2. Certificates

3. Longevity 

All of our products are made to last, and to endure daily use throughout pregnancy, new parenthood, and as a longterm member of your family. To make the pillow last longer, we also offer extra covers and Pebbles, available in many different designs and colors. This allows you to update the look of your pillow and keep it fresh as you use it throughout multiple pregnancies, or pass it along to a friend. 

4. Reduce & Reuse

As part of our commitment to plastic-free packaging, our Pregnancy Pillows and Nursing Pillows are packaged in 100% non-bleached cotton tote bags. When designing these bags, our main focus areas were: 

• Reducing as much packaging as possible, including no zippers or buttons
• Creating a multi-purpose design that can be reused many times. Our tote bags are great for traveling with the bbhugme pillows, or storing them when not in use
• Offer a product made from natural materials that can be recycled
• Give our customers a way to help their pillow maintain its longevity 

We also believe that valuable resources should not go to waste. We use left-over textiles from our pillow covers to create bags for our Pebbles and Extra Covers that are sold as accessories. You can use these handy drawstring bags for other purposes, too, such as storing your baby's pacifiers or burb cloths.

We are committed to continually improving our sustainability efforts. If you have any questions or suggestions on this topic, please contact us.